Our Mission

We here at American Duke love our country and the opportunities it has afforded us, and we thought America was missing a brand that truly tapped into and represented the Nation’s people and values: Liberty, Unity, Self-Government, Equality, Diversity, and Individualism.  We’ve created our company from the deepest roots of the American Spirit – patriotism, grit, and free-spiritedness – to bring Americans a brand like no other.  Out of many, American Duke is one.